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Florence has
trained both generic and brand specific philosophies,
understanding the wide range of treatment modalities, and their
place in the industry.
With wide experience from owning and operating clinics, through
to paramedical technical experience in the post operative care
of burns survivors and plastic surgery patients and the
formulation of skin care products, Florence is a uniquely
talented industry practitioner who intimately knows her subject
and is passionate about continually raising the standards of
professional beauty therapy and skin care.
Florence has
spent the last 30 years continually educating herself in all
aspects of professional skin care, passing on her knowledge
through acclaimed training courses and publications.
Florence has written hundreds of technical papers and manuals
covering many aspects of paramedical skin treatment, and has
published a number of industry related documents in both print
and web media. Her research is ongoing; with beauty industry
topical subjects being presented on her own on-line web
magazine, Beautymagonline.com
In 2004, Florence
published the ground breaking book “Advanced
Skin Analysis”, a text now read by professional skin care
therapists and aesthetic tutors in 16 countries worldwide in
three languages. Her successive book, "Cosmetic
Chemistry" was released in 2009 and is a follow on from
the skin analysis book that approches a technical subject in the
language of the therapist and practitioner.
Praise for Florence’s philosophy, content and delivery has
been high, with accolades from training providers and
practitioners internationally.
Florence is a sought after presenter of technical maters
pertaining to skin treatment therapy, and travels
internationally sharing her knowledge with individuals and
groups who believe the future of professional skin care lies
with a scientific foundation.
Many leading icons in professional skin care recognise Florence
as one of the few people uniquely capable to take professional
skin treatment therapy and non-invasive aesthetic medicine in to
the realms of scientific skin care, and her expertise is sought
by organisations internationally.
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